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Business NSW rebranding

A visual transformation to elevate trust, authority & unity

Before

The previous visual identity felt fragmented and unprofessional. Bright, playful colours and generic stock imagery didn’t reflect the authority or credibility of a leading business advocacy body.

Key Improvements:

  • Refreshed Colour Palette: Introduced confident blues, slate accents, and warm neutrals to improve professionalism and accessibility
     

  • Photography Direction: Shifted to authentic, people-focused imagery showcasing real NSW businesses
     

  • Stamp Logo Variant: Introduced a corner stamp-style version of the logo to act as a visual sign-off or endorsement
     

  • Template System: Developed cohesive templates for social media, reports, presentations, and marketing assets—designed for simple adaptation across different regions
     

  • Brand Guidelines & Training: Created resources and led internal roll-out to ensure consistent adoption making the new assets straightforward to implement while maintaining a fresh, current design

Refreshed colour palette and thin line icon style

BNSW Colour palette

Introduced a new set of icons in thin line style

BNSW Icons

Photography focused on authentic members. 

BNSW Photography

New template system with clear balance typography hierarchy

Text hierarchy

Impact

The rebrand delivered stronger brand recognition and a consistent, professional design presence across all channels, while empowering teams with flexible, on-brand tools to confidently create cohesive communications.

Contact

say hi!

ovasco@me.com

+61 421873986

Copyright © 2025 Oscar Vasco

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