Business NSW rebranding
A visual transformation to elevate trust, authority & unity
Before
The previous visual identity felt fragmented and unprofessional. Bright, playful colours and generic stock imagery didn’t reflect the authority or credibility of a leading business advocacy body.
Key Improvements:
-
Refreshed Colour Palette: Introduced confident blues, slate accents, and warm neutrals to improve professionalism and accessibility
-
Photography Direction: Shifted to authentic, people-focused imagery showcasing real NSW businesses
-
Stamp Logo Variant: Introduced a corner stamp-style version of the logo to act as a visual sign-off or endorsement
-
Template System: Developed cohesive templates for social media, reports, presentations, and marketing assets—designed for simple adaptation across different regions
-
Brand Guidelines & Training: Created resources and led internal roll-out to ensure consistent adoption making the new assets straightforward to implement while maintaining a fresh, current design
Refreshed colour palette and thin line icon style

Introduced a new set of icons in thin line style


Photography focused on authentic members.

New template system with clear balance typography hierarchy


Impact
The rebrand delivered stronger brand recognition and a consistent, professional design presence across all channels, while empowering teams with flexible, on-brand tools to confidently create cohesive communications.